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This site hiip.com had the following in the web page, "High Intensity Interval Protocol SM." We noticed that the website stated " HIIP is the most advanced, most effective method available for weight loss and maintenance, reversing even highly resistant, chronic patterns of weight gain, and enabling members to put an end to weight cycling or yo-yo dieting." It also stated " Based on data from 2,453 members during weight loss. Data reflects average loss so results. Will vary by individual and are not guaranteed." The header had Domain Name as the highest ranking keyword. It was followed by Web Address, com, and Name which isn't as ranked as highly as Domain Name. The next words the site used was Domain. UK was also included but will not be seen by search engines.